We realized we don't have an invention, that's why we gave it away.

If we think about things having multiple lives, cradle to cradle, we could design things that can go back to either nature or back to industry forever.

I am working right at both the levels- with the most wealthy clients in the world, but also the poorest. I spend half my time designing for people that have nothing.

If design is the first signal of human intention.

Waste equals food, whether it's food for the earth, or for a closed industrial cycle. We manufacture products that go from cradle to grave. We want to manufacture them from cradle to cradle.

We are not a green standard, we are a quality standard. We're different, we're multi dimensional.

Don't get me wrong: I love nuclear energy! It's just that I prefer fusion to fission. And it just so happens that there's an enormous fusion reactor safely banked a few million miles from us. It delivers more than we could ever use in just about 8 minutes. And it's wireless!