I'd so much rather have exciting architecture that causes one to stop, breathe, and reflect on the potential of the human mind, the craft, and exploring things.
William McDonoughDesigners are inherently optimistic people who try to make the world a better place
William McDonoughThe problem I have with carbon as a bad thing issue, is that people go out and say they want to be zero carbon. You see it everywhere.
William McDonoughPeter Drucker has pointed out that it is a manager's job to "do things right." It is an executive's job to make sure "the right things" get done. Even the most rigorous eco-efficient business paradigm does not challenge basic practices and methods: a shoe, building, factory, car, or shampoo can remain fundamentally ill-designed even as the materials and processes involved in its manufacture become more "efficient."
William McDonough