Do not put statements in the negative form. And don't start sentences with a conjunction. If you reread your work, you will find on rereading that a great deal of repetition can be avoided by rereading and editing. Never use a long word when a diminutive one will do. Unqualified superlatives are the worst of all. De-accession euphemisms. If any word is improper at the end of a sentence, a linking verb is. Avoid trendy locutions that sound flaky. Last, but not least, avoid cliches like the plague.
William Safire[Senators John Kerry & John Edwards] have risen high in Democratic polls with a brand of class resentment and soak-the-rich rhetoric rooted in the old-fashioned liberalism of Ted Kennedy.
William SafireWhen your government, employer, landlord, merchant, banker and local sports team gang up to picture, digitize and permanently record your every activity, you are placed under unprecedented control.
William Safire