All your clear and pleasing sentences will fall apart if you don't keep remembering that writing is linear and sequential, that logic is the glue that holds it together, that tension must be maintained from one sentence to the next and from one paragraph to the next and from one section to the next, and that narrative - good old-fashioned storytelling - is what should pull your readers along without their noticing the tug.
William ZinsserAbraham Lincoln and Winston Churchill rode to glory on the back of the strong declarative sentence.
William ZinsserClutter is the disease of American writing. We are a society strangling in unnecessary words, circular constructions, pompous frills, and meaningless jargon.
William ZinsserA writer is obviously at his most natural and relaxed when he writes in the first person. Writing is a personal transaction between two people, conducted on paper, and the transaction will go well to the extent that it retains its humanity.
William Zinsser