A simple [writing] style is the result of very hard work.
Motivation clears the head faster than a nasal spray.
If writing seems hard, it's because it is hard. It's one of the hardest things people do.
Noise is the typographical error and the poorly designed page...Ambiguity is noise. Redundancy is noise. Misuse of words is noise. Vagueness is noise. Jargon is noise.
Clutter is the official language used by corporations to hide their mistakes.
Good writing has an aliveness that keeps the reader reading from one paragraph to the next, and it's not a question of gimmicks to "personalize" the author.