Donโt try to visualize the great mass audience. There is no such audienceโevery reader is a different person.
William ZinsserEvery time you look at a blank piece of paper, you're doing something new. You have to step onto that blank territory and remind yourself the sky didn't fall in the last time you wrote. Writing is a question of overcoming your fears-and everybody has them.
William ZinsserThe best way to learn to write is to study the work of the men and women who are doing the kind of writing you want to do.
William Zinsser