Rewriting is the essence of writing well: it's where the game is won or lost. The idea is hard to accept. We all have emotional equity in our first draft; we can't believe that it wasn't born perfect. But the odds are close to 100 percent that it wasn't.
William ZinsserWriting is not a special language that belongs to a few sensitive souls who have a 'gift for words'. Writing is the logical arrangement of thought. Anyone who thinks clearly should be able to write clearly---about any subject at all.
William ZinsserMy commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichรฉs.
William Zinsser