If the nails are weak, your house will collapse. If your verbs are weak and your syntax is rickety, your sentences will fall apart.
William ZinsserRewriting is the essence of writing well: it's where the game is won or lost. The idea is hard to accept. We all have emotional equity in our first draft; we can't believe that it wasn't born perfect. But the odds are close to 100 percent that it wasn't.
William ZinsserAll writers should strive to deliver something fresh-something editors or readers won't know they want until they see it.
William Zinsser