All writers should strive to deliver something fresh-something editors or readers won't know they want until they see it.
William ZinsserThe best way to learn to write is to study the work of the men and women who are doing the kind of writing you want to do.
William ZinsserThe most important sentence in any article is the first one. If it doesn't induce the reader to proceed to the second sentence, your article is dead. And if the second sentence doesn't induce him to continue to the third sentence, it's equally dead.
William Zinsser