Every time you look at a blank piece of paper, you're doing something new. You have to step onto that blank territory and remind yourself the sky didn't fall in the last time you wrote. Writing is a question of overcoming your fears-and everybody has them.
William ZinsserWriters can write to affirm and to celebrate, or they can write to debunk and destroy; the choice is ours.
William ZinsserUltimately the product that any writer has to sell is not the subject being written about, but who he or she is.
William ZinsserYou must find some way to elevate your act of writing into an entertainment. Usually this means giving the reader an enjoyable surprise. Any number of devices will do the job.... These seeming amusements in fact become your 'style.' When we say we like the style of certain writers, what we mean is that we like their personality as they express it on paper.
William Zinsser