Make a habit of reading what is being written today and what has been written before. Writing is learned by imitation.
William ZinsserFinding a voice that your readers will enjoy is largely a matter of taste. Saying that isn't much help-taste is a quality so intangible that it can't even be defined. But we know it when we meet it.
William ZinsserBut nothing has replaced the writer. He or she is still stuck with the same old job of saying something that other people will want to read.
William Zinsser