If you lose the dullards back in the dust, that's where they belong. You don't want them anyway.
William ZinsserMy commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichรฉs.
William ZinsserFew people realize how badly they write. Nobody has shown them how much excess or murkiness has crept into their style.
William Zinsser