The secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning thatโs already in the verb, every passive construction that leaves the reader unsure of who is doing whatโthese are the thousand and one adulterants that weaken the strength of a sentence. And they usually occur in proportion to the education and rank.
William ZinsserIf you lose the dullards back in the dust, that's where they belong. You don't want them anyway.
William ZinsserTips can make someone a better writer but not necessarily a good writer. That's a larger package - a matter of character. Golfing is more than keeping the left arm straight. Every good golfer is a complex engine that runs on ability, ego, determination, discipline, patience, confidence, and other qualities that are self-taught. So it is with writers and all creative artists. If their values are solid their work is likely to be solid.
William ZinsserNobody told all the new e-mail writers that the essence of writing is rewriting. Just because they are writing with ease and enjoyment doesn't mean they are writing well.
William ZinsserDonโt try to visualize the great mass audience. There is no such audienceโevery reader is a different person.
William Zinsser