Good writing is lean and confident.
Donโt try to visualize the great mass audience. There is no such audienceโevery reader is a different person.
Clear thinking becomes clear writing; one can't exist without the other.
Writing is thinking on paper. Anyone who thinks clearly should be able to write clearly-about any subject at all.
The writer who cares about usage must always know the quick from the dead.
Every time you look at a blank piece of paper, you're doing something new. You have to step onto that blank territory and remind yourself the sky didn't fall in the last time you wrote. Writing is a question of overcoming your fears-and everybody has them.