The secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that could be a short word, every adverb that carries the same meaning thatโs already in the verb, every passive construction that leaves the reader unsure of who is doing whatโthese are the thousand and one adulterants that weaken the strength of a sentence. And they usually occur in proportion to the education and rank.
William ZinsserMy commodity as a writer, whatever I'm writing about, is me. And your commodity is you. Don't alter your voice to fit the subject. Develop one voice that readers will recognize when they hear it on the page, a voice that's enjoyable not only in its musical line but in its avoidance of sounds that would cheapen its tone: breeziness and condescension and clichรฉs.
William ZinsserThe writers job is like solving a puzzle, and finally arriving at a solution is a tremendous satisfaction.
William ZinsserNobody told all the new e-mail writers that the essence of writing is rewriting. Just because they are writing with ease and enjoyment doesn't mean they are writing well.
William Zinsser