If you would like to write better than everybody else, you have to want to write better than everybody else. You must take an obsessive pride in the smallest details of your craft. And you must be willing to defend what you've written against the various middlemen - editors, agents and publishers - whose sights may be different from yours, whose standards not so high.
William ZinsserDonโt try to visualize the great mass audience. There is no such audienceโevery reader is a different person.
William ZinsserMemoir isn't the summary of a life; it's a window into a life, very much like a photograph in its selective composition. It may look like a casual and even random calling up of bygone events. It's not; it's a deliberate construction.
William ZinsserThere's not much to be said about the period except that most writers don't reach it soon enough.
William ZinsserI have no interest in teaching writers how to sell. I want to teach them how to write. If the process is sound, the product will take care of itself, and sales are likely to follow.
William Zinsser