People are visual and hands on learners.
There is no value with just one restaurant or with one person. The brand has to be bigger than the person.
I want to teach people how to do it the right way. And it is from that they can teach their children how to do it properly. It will teach them how to cook better and healthier at home.
I like the Japanese knives, I like French knives. Whatever's sharp.
I believe that London is the most exciting food city in Europe.
Only you can judge your life. You have to live up to your own expectations.