I live for the moment. I'm basically a Buddhist-type person. I'm just here right now, and I don't think about what's going to happen a hundred years from now. I try to concentrate on what's going on right now. But I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon ChouinardI say the last 10 percent of the way to perfection takes so much of your life that it isn't worth the effort. This overzealous attitude is what creates religious fanatics, body Nazis, and athletes who are exceedingly dull to converse with.
Yvon ChouinardWhen I die and go to hell, the devil is going to make me the marketing director for a cola company. Iโll be in charge of trying to sell a product that no one needs, is identical to its competition, and canโt be sold on its merits. Iโd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, Iโm the kid who couldnโt play competitive games. Iโd much rather design and sell products so good and unique that they have no competition.
Yvon Chouinard