Mastery... is to work toward simplicity; replace complex technology with knowledge, hard work, and skill.
Yvon ChouinardHire extremely independent, intelligent, and passionate people, not necessarily "experts." Maybe three or four of my employees have MBAs, and those guys aren't necessarily at the top of the food chain.
Yvon ChouinardHiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.
Yvon ChouinardI drive old cars, all my Patagonia clothes are years and years old, I hardly have anything new. I try to lead a very simple life. I am not a consumer of anything. And I much prefer sleeping on somebody's floor than in a motel room.
Yvon Chouinard