Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet.
Yvon ChouinardThe goal of climbing big, dangerous mountains should be to attain some sort of spiritual and personal growth, but this won't happen if you compromise away the entire process.
Yvon ChouinardWhen I die and go to hell, the devil is going to make me the marketing director for a cola company. Iโll be in charge of trying to sell a product that no one needs, is identical to its competition, and canโt be sold on its merits. Iโd be competing head-on in the cola wars, on price, distribution, advertising, and promotion, which would indeed be hell for me. Remember, Iโm the kid who couldnโt play competitive games. Iโd much rather design and sell products so good and unique that they have no competition.
Yvon ChouinardOne thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time.
Yvon Chouinard