Who are businesses really responsible to? Their customers? Shareholders? Employees? We would argue that itโs none of the above. Fundamentally, businesses are responsible to their resource base. Without a healthy environment there are no shareholders, no employees, no customers and no business.
Yvon ChouinardWe took special pride in the fact that climbing rocks and icefalls had no economic value in society...We were like a wild species living in the edges of an ecosystem - adaptable, resilient and tough.
Yvon ChouinardBut I'm really trying to run this company like it is going to be here a hundred years from now. That's what's important.
Yvon ChouinardMy favorite quote about entrepreneurship is that to understand an entrepreneur, you should study a juvenile delinquent. They're both saying: "This sucks and I'm going to do it another way." You have to want to break the rules and prove that your way works.
Yvon Chouinard