Going back to a simpler life is not a step backwards.

A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.

The more I make the more I can give away.

I've always thought of myself as an 80 percenter. I like to throw myself passionately into a sport or activity until I reach about an 80 percent proficiency level. To go beyond that requires an obsession that doesn't appeal to me. Once I reach 80 percent level I like to go off and do something totally different; that probably explains the diversity of the Patagonia product like - and why our versatile, multifaceted clothes are the most successful.

Profit is what happens when you do everything else right.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen 'when you do everything else right'.

Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. Traveling is my form of self-education. Every stream I fish now is not as good as it used to be. If you keep your eyes open as you travel around, you realize we are destroying this planet.