One thing I did not want to change, even if we got serious, work had to be enjoyable on a daily basis. We all had to come to work on the balls of our feet and go up the stairs two at a time.
Yvon ChouinardThe future of Yosemite climbing lies not in Yosemite, but in using the new techniques in the great granite ranges of the world.
Yvon ChouinardThe hardest thing in the world is to simplify your life; it’s so easy to make it complex.
Yvon ChouinardGrowth isn't central at all, because I'm trying to run this company as if it's going to be here a hundred years from now. And if you take where we are today and add 15% growth, like public companies need to have for their stock to stay up in value, I'd be a multi-trillion-dollar company in 40 years. Which is impossible, of course.
Yvon Chouinard