You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.
Aaron LevieAlways look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.
Aaron LevieModularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
Aaron Levie