Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.

Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

Do things that incumbents can't or won't do because it's economically or technically infeasible.

In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.

We didn't really start the company to go build an enterprise software company.

You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.