Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.
Aaron LevieStartups live at the intersection of existential crisis and everything going perfectly great.
Aaron LevieAll of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.
Aaron LevieIf you don't go to every level of your company, you distance yourself from the marketplace and from your people.
Aaron LevieThe business models in enterprise have changed pretty dramatically. A huge problem with enterprise software traditionally has been usually you sell to the customer and then they adopt the technology. The great thing about 'freemium' and the new way enterprise software is being sold is you get to try it first and then buy it.
Aaron Levie