The chance of failure is almost always better than the guarantee of never knowing.

Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work

Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.

The 10% between 90% done to 100% done takes most of the time, causes most of the stress, but is all of the value.

Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.

Do things that incumbents can't or won't do because it's economically or technically infeasible.

You intentionally start small, because you will not be able to compete with an incumbent... because the incumbent is always going to go for the full solution.