Why we do what we do: that moment when you get to see the future on your computer screen before the rest of the world.

The chance of failure is almost always better than the guarantee of never knowing.

Companies have never won. You're always either fighting for survival, or fighting for relevance.

I believe there's plenty of market for each; we're talking about an ecosystem that is going to support billions of devices, so a competitive landscape is good for consumers, developers, and the platforms alike. Apple brings a smooth elegance to its devices and platform, with the best marketplace experience to boot. Google brings a higher volume of devices as well as a more diverse ecosystem to interact with. The real story here is that Microsoft is nowhere to be seen, ending a two-decade monopoly and creating biggest opportunity for software startups probably ever.

Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work

All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.