If people don't think the odds are against you, you're doing it wrong.

In the enterprise you want to start intentionally small.

Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.

Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

We're going from a world of customized software to standardized platforms.

The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.

Start with the assumption that the best way to do something is not the way it's being done right now.