Always look for these changing technology factors- any market that has a significant change in the underlying raw materials ...or enabling factors, is an environment that is about to change in a very significant way.

They can bring the technology in, then you can sell to the enterprise when they want to have better control, better security... you still have the same biz model as a traditional enterprise sw company, but the way to get into the company is through the end user.

If every customer is using your product "correctly", you'll never learn anything interesting about what to do next.

In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.

All we're really doing is repeating technologies that were tried 10, 20, 30 years ago... it's just that it was too expensive, too unusable, and we didn't have the enabling technologies to make it possible.

Too little process and you can't get good work done. Too much process and you can't get any work done. Most companies never find the middle.

We're going from a world of customized software to standardized platforms.