We're enamored with the concept that there's always a price. But sometimes, your goal is to build a great company, not sell it.

Start with the assumption that the best way to do something is not the way it's being done right now.

All of a sudden, if you think about the entire ecosystem of connected devices that can pull down information, access content and allow me to share and work and communicate, the vast majority now are not Windows computers. They are iPhones. They are iPads. They are Android devices.

The only way to avoid disruption is to constantly do what you would if you were just starting out.

Start with something simple and small, then expand over time. If people call it a 'toy' you're definitely onto something.

Go after the customers that are working in the future, but haven't totally lost their minds.

In an IT lead world, incumbents generally win because they have the existing relationship with the IT organization.