You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.
Aaron LevieMy dad is a chemical engineer, and my mom was a teacher. They were pretty serious about education, but I always thought about things a little bit differently.
Aaron LevieMy co-founder Dylan Smith and I left our junior year of college to move to the Bay Area. To the horror of our friends' parents, we actually had two other friends drop out of college to work on the product. The four of us were just working non-stop growing Box.
Aaron LevieThe only way to avoid disruption is to constantly do what you would if you were just starting out.
Aaron LevieIf every customer is using your product "correctly", you'll never learn anything interesting about what to do next.
Aaron LevieI interned at Miramax and subsequently at Paramount because I was really curious about the future of entertainment - how were we going to get films online? While the inspiration for Box didn't come from that experience directly, it was very obvious that bigger businesses had a lot of slow processes and cumbersome technology.
Aaron Levie