Uber is a $3.5 billion lesson in building for how the world *should* work instead of optimizing for how the world *does* work
Aaron LevieI think people are always able to achieve more than they think they can. While thatโs cliche, I donโt know if managers think about that enough. You have to set your sights extremely high.
Aaron LevieModularize, don't customize. Build a platform as opposed to building all of the custom technology and custom vertical experiences.
Aaron LevieI think because of the iPhone and the fact that we now have a ubiquitous internet, our creativity in the startup space is 10 times different. Every single industry, every single market, is going to be technology-driven in some way. There's an infinite opportunity for startups because now you can go and solve problems that previously looked like they had nothing to do with technology.
Aaron Levie