Go after the customers that are working in the future, but haven't totally lost their minds.

Sometimes things are the way they are and can't be changed, other times it's because no one ever tried. Your job is to find the latter.

Go after the customers that are working in the future, but haven't totally lost their minds.

Look for new enabling technologies that create a wide gap between how things have been done and how they can be done.

The benefit to building a startup is that customers don't have the same kind of friction when they adopt new technology.

Read these 3 books - Crossing the Chasm, Innovators Dilemma and Behind the Cloud.

In the enterprise you want to start intentionally small.