Startups often win because it's easier to see what comes next when you don't have to worry about maintaining what came last.

Innovation is hard because solving problems people didn't know they had & building something no one needs look identical at first.

In a user lead model, users are bringing in their own technology... and you can build software then, around the user.

Go after the customers that are working in the future, but haven't totally lost their minds.

You can look at the cost structure of an incumbent company and discover: where are they not going to be able to drop their prices... because that business model is fundamental to the existence of the company.

You want to find the really crazy but still somewhat reasonable outliers within the customer ecosystem.

I think bad politics are incredibly dangerous, so it's important to make sure that people are communicating well. Culture and morale are super important. It's best to not force it, but let it happen organically and genuinely.