I come from an environment where the men actually say, "Is it OK if I take off my jacket?" in a meeting. Everyone wears suits; it is a very dressed-up world. Even if I wear jeans, I still wear a blazer and jewelry. I think there is something nice about coming to work and dressing nicely.

Beauty is my heritage and my core. But my passion is design for the spaces where we live and work.

AERIN is saturated with the qualities that have surrounded me my entire life, many of which came from my grandmother, Estee: passion, style, hard work, family, and, of course, all things beautiful.

I love market research because you really have an idea of what your consumers are looking for.

So the idea of being able to shop cross-category to buy the beach bag, the summer lip gloss, and the pillows for your pool house makes it into very focused, easy life.

I have a lot of passion. I have a lot of pride. I think I do get that from my family. But you can be driven and be nice.

You always have to stay true to yourself.