My solution to the problem of unleashing creativity is always to set up a target.

All you need is the best product in the world, the most efficient production in the world and global marketing.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

A company will get nowhere if all of the thinking is left to management.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.