I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.
Akio MoritaI knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita