My solution to the problem of unleashing creativity is always to set up a target.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

My solution to the problem of unleashing creativity is always to set up a target.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.

There is no secret ingredient or hidden formula responsible for the success of the best Japanese companies.

If you go through life convinced that your way is always best, all the new ideas in the world will pass you by.

If you don't want Japan to buy it, don't sell it.