The only sure thing is that in business there are no sure things.

Never break another man's rice bowl.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

A company will get nowhere if all of the thinking is left to management.

We don't believe in market research for a new product unknown to the public. So we never do any.

We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.

Our plan is to lead the public with new products rather than ask them what kind of products they want.