If we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer?
Akio MoritaOur plan is to lead the public with new products rather than ask them what kind of products they want.
Akio MoritaCarefully watch how people live, get an intuitive sense as to what they might want and then go with it. Donโt do market research.
Akio MoritaI knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio Morita