My solution to the problem of unleashing creativity is always to set up a target.
To gain profit is important, but you must invest to build up assets that you can cash in in the future.
An enemy of innovation could be your own sales force.
We will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
But make sure you don't make the same mistake twice.
Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.