I knew we needed a weapon to break through to the US market, and it had to be something different, something that nobody else was making.
Akio MoritaWe don't believe in market research for a new product unknown to the public. So we never do any.
Akio MoritaWe will try to create conditions where persons could come together in a spirit of teamwork, and exercise to their heart's desire their technological capacity.
Akio Morita