Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.

Once you have a staff of prepared, intelligent, and energetic people, the next step is to motivate them to be creative.

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

All you need is the best product in the world, the most efficient production in the world and global marketing.

An enemy of innovation could be your own sales force.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

Our plan is to lead the public with new products rather than ask them what kind of products they want.