The public does not know what is possible. We do.

Japanese people tend to be much better adjusted to the notion of work, any kind of work, as honorable.

A company will get nowhere if all of the thinking is left to management.

All you need is the best product in the world, the most efficient production in the world and global marketing.

We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

You can be totally rational with a machine. But if you work with people, sometimes logic often has to take a backseat to understanding.