Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Donโt do market research.
Akio MoritaWe don't believe in market research for a new product unknown to the public. So we never do any.
Akio MoritaIf we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer?
Akio MoritaTo gain profit is important, but you must invest to build up assets that you can cash in in the future.
Akio Morita