From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

If we face recession, we should not lay off employees; the company should sacrifice a profit. It's management's risk and management's responsibility. Employees are not guilty; why should they suffer?

My chief job is to constantly stir or rekindle the curiosity of people that gets driven out by bureaucracy and formal schooling systems.

Carefully watch how people live, get an intuitive sense as to what they might want and then go with it. Don’t do market research.

There are three creativities: creativity in technology, in product planning, and in marketing. To have any one of these without the others is self defeating in business.

All you need is the best product in the world, the most efficient production in the world and global marketing.

America looks 10 minutes ahead; Japan looks 10 years.