From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

From a management standpoint, it is very important to know how to unleash people's inborn creativity. My concept is that anybody has creative ability, but very few people know how to use it.

All you need is the best product in the world, the most efficient production in the world and global marketing.

We don't believe in market research for a new product unknown to the public. So we never do any.

In the long run, no matter how good or successful you are or how clever or crafty, your business and its future are in the hands of the people you hire.

I consider it my job to nurture the creativity of the people I work with because at Sony we know that a terrific idea is more likely to happen in an open, free and trusting atmosphere than when everything is calculated, every action analysed and every responsibility assigned by an organisation chart.

We treat employees as a member of the family. If management take the risk of hiring them, we have to take the responsibility for them.