War and marketing have many similarities.

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

Branding is simply a more efficient way to sell things.

Good things happen when you narrow your focus.

Strategy should evolve out of the mud of the marketplace, not in the antiseptic environment of an ivory tower.

What's your brand? If you can't answer that question about your own brand in two or three words, your brand's in trouble.

Marketing is what a company is in business to do. Marketing is a company's ultimate objective.