Because computers have memories, we imagine that they must be something like our human memories, but that is simply not true. Computer memories work in a manner alien to human memories. My memory lets me recognize the faces of my friends, whereas my own computer never even recognizes me. My computer's memory stores a million phone numbers with perfect accuracy, but I have to stop and think to recall my own.
Alan CooperIf you are not going to produce albums then you are not going to produce new fans. It's impossible. I'm a huge believer in putting music out as quickly as early as possible, touring hard and then working on putting the next one out. I don't need to break. I just need to put a record out.
Alan CooperIt's harder than you might think to squander millions of dollars, but a flawed software development process is a tool well suited to the job.
Alan CooperWell madam, have you looked in the mirror and seen the state of your nose? Boxing is my excuse. What's yours?
Alan CooperJust how do I design if not with prototyping? An excellent question. The short answer is 'on paper.'
Alan Cooper