You may not be able to change a situation, but with humor you can change your attitude about it.
The tragedy of September 11th was so sudden, so enormous, and so horrendous, both in terms of lives lost and global consequences, that this country and the world went into immediate and prolonged shock.
Any attempts at humor immediately after September 11th were deemed tasteless.
Humor can alter any situation and help us cope at the very instant we are laughing.
Humor expands our limited picture frame and gets us to see more than just our problem.
Advertisers also know that humor can help bond us to their product.