If you have a great business, if you're great at your craft people should be coming in there. It shouldn't be this secret.
Andrew MasonOne of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what's gotten you there thus far.
Andrew MasonOnce you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.
Andrew Mason