I'm just not used to talking that much about myself. It feels strange.

We can't be afraid to be weird.

Most small business owners are not particularly sophisticated business people. That's not a criticism; they're passionate about cutting hair or cooking food, and that's why they got in the business, not because they have an MBA.

If you don't have those moments where you go too far, then you're probably not going far enough.

One of the challenges of innovation is figuring out how to wipe your mind clean about what you should be doing at any given moment, and not having a religious attachment to what's gotten you there thus far.

I didn't realize how hard it was to run a small business.

It takes some experimentation to figure out what people like and don't like.