I didn't realize how hard it was to run a small business.
Sainthood emerges when you can listen to someone's tale of woe and not respond with a description of your own.
Hire great people and give them freedom to be awesome.
Once you have something so deeply infused in your culture and your brand, it would be very difficult to reverse that inertia if you wanted to.
A lot of people can raise money.
It takes some experimentation to figure out what people like and don't like.