The Apple II was not designed like an ordinary product. It used crazy tricks everywhere

People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well.

The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people

I was a grad student at UC Berkeley when I bought my Apple II and it suddenly because a lot more interesting than school

In fact when I first got my Apple II the first thing I did was turn it on and off, on and off, just because I had the power to do so, which I'd never had on a computer before

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.

I did some products for the Apple II, most notably the first small low cost thermal printer, the Silent Type.