Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years.

But I think Steve's main contribution besides just the pure leadership is his passion for excellence. He's a perfectionist. Good enough isn't good enough. And also his creative spirit. You know he really, really wants to do something great.

I was a grad student at UC Berkeley when I bought my Apple II and it suddenly because a lot more interesting than school

A lot of people thought Steve Jobs was a CEO of Apple but he never was until he came back to Apple in 1997.

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken.

The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people

I'm the kind of developer who likes to throw lightning rods around. To make a great program there's got to be at least one person at the center who is breathing life into it. In a ferocious way.