Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years.

I was a grad student at UC Berkeley when I bought my Apple II and it suddenly because a lot more interesting than school

I developed some unique software to public it on the web that I call the Folklore Project.

The Macintosh having shipped, his next agenda was to turn the rest of Apple into the Mac group. He had perceived the rest of Apple wasn't as creative or motivated as the Mac team, and what you need to take over the company are managers, not innovators or technical people

Part of Steve's job was to drum into us how important what we were doing actually would be to the world

I'm the kind of developer who likes to throw lightning rods around. To make a great program there's got to be at least one person at the center who is breathing life into it. In a ferocious way.

People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well.