Apple was our benefactor at starting General Magic, but about a year later decided they would rather BE General Magic and tried to make us blink out of existence... which we eventually did, but it took a few years.

People who work on the user interface side need to have empathy as a key characteristic. But if you are writing device drivers you don't really need to understand humans so well.

You show me a great program and I'll show you a passionate individual somewhere behind it.

I started working at Apple about 18 months after I bought my Apple II

I left Apple in April of 1984, pretty soon after the introduction of the Mac.

Part of Steve's job was to drum into us how important what we were doing actually would be to the world

The Apple II was not designed like an ordinary product. It used crazy tricks everywhere