We wanted to be led by our mission and to embed our values throughout the world.

If you aren't building a social enterprise, I don't know what your business model will be in 5 years

When you have trust and you get that trust in place throughout the company, people are empowered — people are free.

We live by what we believe not but what we see.

My dad would always say, "When you look at a photo do you see yourself last?"

The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.

Our greatest weakness is lack of self-confidence.