My dad would always say, "When you look at a photo do you see yourself last?"

We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.

Our greatest weakness is lack of self-confidence.

The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.

My dad would always say, "When you look at a photo do you see yourself last?"

Everyone talks about building a relationship with your customer. I think you build one with your employees first.

If you aren't building a social enterprise, I don't know what your business model will be in 5 years