For any CEO that is skeptical at all: you have to create a social enterprise today!
We live by what we believe not but what we see.
Our greatest weakness is lack of self-confidence.
We wanted to be led by our mission and to embed our values throughout the world.
We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.
Everyone talks about building a relationship with your customer. I think you build one with your employees first.