The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.

We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.

We live by what we believe not but what we see.

Intuition is the wisdom formed by feeling and instinct - a gift of knowing without reasoning... Belief is ignited by hope and supported by facts and evidence - it builds alignment and creates confidence. Belief is what sets energy in motion and creates the success that breeds more success.

We wanted to be led by our mission and to embed our values throughout the world.

I don't want to be a great executive without being a great mom and a great wife. I don't want to look back and say I wish I had done things differently.

When you have trust and you get that trust in place throughout the company, people are empowered — people are free.