The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.

For any CEO that is skeptical at all: you have to create a social enterprise today!

Everyone talks about building a relationship with your customer. I think you build one with your employees first.

I got my MBA at Burberry, but I will get my PhD at Apple.

We wanted to be led by our mission and to embed our values throughout the world.

We live by what we believe not but what we see.

If you aren't building a social enterprise, I don't know what your business model will be in 5 years