We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.
I got my MBA at Burberry, but I will get my PhD at Apple.
For any CEO that is skeptical at all: you have to create a social enterprise today!
Everyone talks about building a relationship with your customer. I think you build one with your employees first.
We live by what we believe not but what we see.
When you have trust and you get that trust in place throughout the company, people are empowered — people are free.