I got my MBA at Burberry, but I will get my PhD at Apple.
We have always said actually this isn't about money, it's not about price. This can be an experience. It doesn't have to be about buying something.
We live by what we believe not but what we see.
We wanted to be led by our mission and to embed our values throughout the world.
When you have trust and you get that trust in place throughout the company, people are empowered — people are free.
If you aren't building a social enterprise, I don't know what your business model will be in 5 years